“The great thing about Gen Z is that they are ready to embrace their real skin,” says Julie Schott, co-founder of acne patch startup Starface. sphere.
“They don’t feel the need to post unedited selfies and show off their picture-perfect lives that were probably all the rage on social media a few years ago.”
It is this new way of thinking that Schott alludes to that has led to the popular post-pandemic “skinnimalism” trend.
Today, instead of spending hours in the sun trying to achieve a complexion that every “that girl” would be jealous of, we’re slathering on cleansers, oils, and serums before bed and then It defies the idea of blending and baking. It is worth drawing a contour on it the next morning.
@k4ylo2 I’m starting to feel so much better! #foryou #fyp #nomakeup #confidence ♬ original sound – jaz 🎸
TikToker’s Makayla Figueroa-Bland told Refinery29: “So I don’t wear it until I feel confident wearing it.”
Meanwhile, Emelia Sleep, who was taken to the app to document a similar experience, hadn’t worn it in over a year, and says it’s the best decision she’s ever made. Emilia captioned the video, which has been viewed thousands of times, saying, “Wait until they realize that the key to feeling confident is to stop wearing makeup.” , too personal to share!”
Whether it’s the result of influencer fatigue, living in an era of BeReal authenticity, or a hangover from spending so much money on makeup and skincare during lockdown (because there were other things to do). , this 180 seems to be gaining popularity.
Continue to unravel unrealistic beauty goals, work on building self-esteem over social pressures, and in 2022, it’s time to keep your true self hidden beneath layers of product. I hope you will stay here.
