New York, January 31, 2023 /PRNewswire/ — Zotos Professional has selected CRC, a 360PR+ agency, for Better Natured®, a vegan hair care brand of at-home hair color and hair care products available at JCPenney Beauty, Amazon and BetterNatured.com.
Better Natured® brings a salon-quality haircolor experience to the growing number of consumers who want to dye their hair at home, offering salon-quality performance and clean-at-home enjoyment. Economy projected in 2023.
“With the support of the CRC, we are pleased to expand the visibility and distribution of our innovative Better Natured® line to consumers in the United States. Michelle Ryan, Head of Marketing, Digital and Customer Experience at Zotos Professional. “CRC has stood out for its combination of insights and relationships, bringing significant expertise in introducing and building beauty and personal care brands for the mass market.”
As a broad line of Better Natured® hair care products launched at JCPenney Beauty, CRC is responsible for raising consumer awareness and promoting Better Natured® at-home hair color.
“As more consumers turn to clean beauty products for their self-care routines, we are honored to partner with Better Natured®, a brand rooted in professional hair care and a sustainable mindset. Brands will soon provide consumers with easy-to-use options… go home.” Cindy Riccioexecutive vice president and general manager of CRC for 360PR+.
For more information on Better Natured®, please visit https://betternatured.com/.
About Zotos Professional
Since 1929, Zotos Professional has been a pioneer in the hair care industry, dedicated to research-backed innovation, cutting-edge technology, high-quality ingredients, exhaustive testing, unmatched value, and Green Circle Certified salons. The company’s goal is to provide support and inspiration for hair creators to make their dreams come true. For more information, please visit www.zotosprofessional.com.
About Henkel North America
Henkel’s portfolio of well-known brands North America Includes Schwarzkopf® hair care, Dial® soap, Persil®, Purex® and all laundry detergents, Snuggle® fabric softener and Loctite®, Technomelt® and Bonderite® adhesives.close to sale $6 billion (5 billion euros) 2021, North America It accounts for 25% of the company’s global sales. Henkel employs more than 8,000 people throughout the United States, Canada When Puerto RicoFor more information, please visit www.henkel-northamerica.com or follow us on Twitter. @Henkel_NA.
CRC is part of the 360PR+ family of agencies. Founded in 2007, CRC is one of the top 20 NYC PR firms, selected from over 2,000 firms based on reputation, credibility, experience and professionalism, ranked by Expertise.com Approved. CRC was also named one of New York’s top professional institutions by the New York Observer. 360PR+, a leading independent agency with a reputation for consumer and B2B marketing excellence, is a partner of PROI Worldwide, providing clients with reach and expertise in over 100 cities around the world. For more information, please visit www.360PR.plus and www.cricciocomm.com.
* better personality® uses the global ISO standard 16128, which defines natural origin as materials of plant or mineral origin, and water that is found in nature and has undergone limited treatment.
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Source 360PR+
